Achadinhos da Psico

From the basic to the extraordinary.

Aimed primarily at psychologists and educators, Achadinhos da Psico is a brand that aims to make its audience feel secure and confident in purchasing its recommendations. It acquires products, courses, resources, decorations, and various materials, evaluates them, and recommends everything that is high quality, reasonably priced, and can add value to professionals in the field.

With a friendly and trustworthy personality, the brand has a relaxed and human look, highlighting its attributes of being outgoing, creative, and unique.

Every product travels a path.

Whether physical or digital, every product follows a route to reach its destination. With this in mind, graphics were created that refer to different types of paths.

A really cool guy.

Expanding the brand identity and generating more proximity, a character was created to be used in Achadinhos' communication. Based on an area of the brain responsible for all emotional responses, including the emotions that lead us to buy, it is called the limbic system.

Elements in the form of doodles were also created, bringing relaxation and an extra touch of personality to the brand.