CriAtivar

®

Shaping a brand goes far beyond creating symbols and choosing colors: it means revealing its essence and conveying its soul in every detail. In the CriAtivar project, the challenge was precisely to create a visual identity that reflected an accessible, professional, and reliable brand, but also one that was creative, sensitive, and fun. A brand that supports psychologists in such important work: caring for the mental health of children, adolescents, and adults, offering therapeutic resources in PDF format that make care more dynamic and interesting, helping psychologists expand their possibilities and patients express themselves in a light and creative way.

The CriAtivar symbol is born from the union between the brain and the pencil, representing an encounter between science and creativity. The illustrations accompany this concept, with loose and expressive strokes, as if they were drawn by the pencil in the logo itself, bringing even more life and closeness. Each stroke of the visual identity is more than just aesthetics: it is meaning and purpose. Each color, each font, each shape, and each illustration was designed to convey accessibility, trust, and playfulness, reinforcing the union between warmth and innovation, all with the goal of highlighting the way therapy is experienced.