Goodies

™

From the sweetness of strawberries to the tartness of lemons, Goodies specializes in fragrances with delicious aromas that are almost edible. Therefore, it was essential for the brand that its perfume packaging strategically and purposefully resemble food packaging, with a visual language that stands out from the ordinary.

The creation of a colorful and exaggerated visual identity was also one of the project's objectives, conveying its attributes of fun, boldness, positivity, playfulness, adulthood, femininity, and accessibility. The initial proposal was to develop its first packaging for the Strawberries & Cream fragrance, which features notes of strawberries, whipped cream, vanilla, sugar, and lemon. However, it was possible to expand the look in advance to suggest subsequent fragrances, such as Lemon & Mint, Blueberries & Lavender, and Orange & Mango.