Immersion and Diagnosis

Every strategic visual identity begins with listening, research, and deep understanding. Therefore, before creation, it is essential to immerse yourself in the brand's universe: understand its context, challenges, essence, and aspirations.

This phase is dedicated to gathering valuable information that will guide the entire project. Through a comprehensive briefing with 40 questions, I investigate not only what the brand does, but why it exists, who it speaks to, and how it wants to be perceived. This strategic perspective is the foundation for creating a visual identity that goes far beyond appearance: an identity that communicates clearly, generates identification, and positions the brand with authenticity.

Strategy and
Creative Direction

All findings are transformed into a strategic plan that will serve as a creative compass for the project. This is the phase in which the essence of the brand begins to take shape, still without lines or colors, but already with clarity about who it is, how it wants to position itself, and what it wants to communicate.

Here, the focus is on defining the conceptual pillars of the visual identity. Based on analysis and insights, I build a direction that ensures that each aesthetic choice has a foundation and purpose, accurately reflecting the brand's personality and objectives.

Visual Materialization

At this stage, the idea is transformed into an image: the visual identity is born as a cohesive, functional, and expressive system that visually translates everything the brand represents.

Each element is carefully thought out, ensuring that communication is clear, memorable, and aligned with the previously defined positioning. The result is an identity that adapts to different contexts but maintains a strong and consistent visual signature.

Application and
Brand Expansion

There is no point in having a well-designed visual project if it is not implemented correctly. Therefore, this stage ensures that the identity comes to life in a functional, cohesive, and impactful way in real contexts.

Here, the focus is on facilitating the application of the identity in different formats and platforms, ensuring that the brand maintains its strength and visual integrity, whether in digital, physical, or any other environment where it is present.